Why shouldn’t a credit union link directly to a dealership’s websites for new car model information and pre-owned inventory?

Unfortunately, many dealerships are also your most aggressive competitors. Driving your members to a dealer’s website will most likely result in your member completing the dealer’s online finance application and your credit union never having a chance to compete for the member’s loan.

How does MAC help members buy cars?

MAC offers all the online tools that car shoppers need before the purchase of a car:
- Members can browse new and pre-owned vehicles from your preferred local auto dealers
- Preferred dealer information, including representative contact info and address
- Free CarFax reports on many of the pre-owned inventory
- Valuable car buying advice and tips with content your Credit Union can customize
- NADA used car values without competitor finance information
- Ability for members to apply for a Credit Union auto loan, review your loan rates, and calculate monthly payments
- Member phone, chat, and email help lines

Why are credit unions losing member loans?

85% of buyers finance their auto purchase at the dealership because:
– Convenience
– Most car shopping happens on the weekend when Credit Unions are closed
– The dealer finance department competes for your member loan business.
– Finance managers are typically the best sales people in a dealership and are paid to send your member loan to competitors.